Sales Training Weekly: Selling Through the Customer’s Eyes — The Art of Asking the Right Questions
Have you ever received a cold call? The script always sounds the same:
“Our company can help you…”
“Our product is on special offer…”
“We have the perfect solution for you…”
These pitches are filled with “we, we, we,” and lack any relevance to the customer’s perspective. Unsurprisingly, most people hang up before the caller even finishes the sentence. This highlights a crucial truth: customers don’t care who you are — they care whether you understand their needs.
The Age of Empowered Buyers
