
Pair Pair Full
About Pair Pair Full
Pair Pair Full was born in 2020 when 3 home-grown post-80s co-founder: started their new entrepreneurship journey with a simple vision:
promote positivity through funky and mis-matched socks.
Redefining the concept of matching in a world that often emphasizes conformity, Pair Pair Full is a symbol of optimism, reminding us that true beauty lies in embracing our differences.
The brand gained significant exposure in 2023 by creating innovative cross-industry collaboration such as Hong Kong Philharmonic Orchestra 50th anniversary exclusive sock collection “Rhythm of the City”, The Mills’ 5th anniversary artist collaboration series
“Weaving Along”, collaboration series with US outdoor sandal brand TEVA, etc.
Currently the brand has 4 own retail stores in major shopping malls in Hong Kong ( K11 MUSEA, Langham Place, MOKO and Harbour City) and 10+ distribution partners including LOG-ON,
BOOKAZINE, etc. This creates a new need for the company to expand the organization to cope with further distribution expansion.
Pair Pair Full was born in 2020 when 3 home-grown post-80s co-founder: started their new entrepreneurship journey with a simple vision:
promote positivity through funky and mis-matched socks.
Redefining the concept of matching in a world that often emphasizes conformity, Pair Pair Full is a symbol of optimism, reminding us that true beauty lies in embracing our differences.
The brand gained significant exposure in 2023 by creating innovative cross-industry collaboration such as Hong Kong Philharmonic Orchestra 50th anniversary exclusive sock collection “Rhythm of the City”, The Mills’ 5th anniversary artist collaboration series
“Weaving Along”, collaboration series with US outdoor sandal brand TEVA, etc.
Currently the brand has 4 own retail stores in major shopping malls in Hong Kong ( K11 MUSEA, Langham Place, MOKO and Harbour City) and 10+ distribution partners including LOG-ON,
BOOKAZINE, etc. This creates a new need for the company to expand the organization to cope with further distribution expansion.
Hong Kong
4/F, The Mills Fabrica, 45 Pak Tin Par Street, Tsuen Wan, HONG KONG
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