Sales Training Weekly: How to Attract Customers Instead of Chasing Them
If you’ve ever worked in sales, you know how brutal cold calling can be. Out of 100 calls, 95 will reject you outright. And of the remaining five who seem slightly interested, you might close just one deal at best.
Now, compare that to a potential client reaching out to you — in that case, your closing rate jumps to 95%. The difference is staggering. Chasing prospects isn’t nearly as effective as attracting them.


