Marketing Manager

Job Description: Marketing Manager – European Sanitaryware Brand

Position: Marketing Manager

Reporting to: Managing Director

Location: North Point

Employment Type: Full-Time

About the Role

We are seeking a dynamic and results-driven Marketing Manager to lead the marketing efforts of a premium European sanitaryware brand. The ideal candidate will play a pivotal role in developing and executing marketing strategies to strengthen the brand's presence, drive customer engagement, and achieve business objectives. Reporting directly to the Managing Director, this position requires a strategic thinker with strong leadership skills and a proven track record in the sanitaryware or related industries.

Key Responsibilities：

1. Strategic Marketing Planning:

- Develop and implement a comprehensive marketing strategy aligned with the company’s vision and business goals.

- Analyze market trends, customer insights, and competitor activities to identify growth opportunities.

2. Brand Management:

- Position and maintain the brand as a leader in the premium sanitaryware segment.

- Ensure consistency in brand messaging, tone, and visual identity across all channels.

3. Marketing Campaigns:

- Design and execute integrated marketing campaigns (digital, print, outdoor, and in-store) to drive brand awareness and sales.

- Track and analyze campaign performance metrics to optimize results.

4. Digital Marketing:

- Oversee the development and management of the brand’s digital presence, including websites, social media platforms, and e-commerce channels.

- Implement SEO, SEM, and paid advertising strategies to maximize online visibility and lead generation.

5. Product Launches:

- Plan and execute successful product launches, including promotional activities, PR efforts, and dealer/sub-dealer engagement.

- Collaborate with the sales team for coordinated product marketing efforts.

6. Stakeholder Collaboration:

- Work closely with the Managing Director to align marketing strategies with business objectives.

- Collaborate with internal teams, external agencies, and vendors for the successful execution of campaigns.

7. Market Research & Analysis:

- Conduct regular market research to understand customer needs, preferences, and emerging trends.

- Analyze sales data and provide actionable insights to management.

8. Event Management:

- Organize and oversee trade shows, exhibitions, and industry events to showcase the brand and its offerings.

- Develop partnerships with architects, designers, and developers to enhance brand visibility.

9. Budget Management:

- Prepare and manage the marketing budget, ensuring optimal ROI on all marketing activities.

- Negotiate with vendors and agencies to maximize cost efficiency.

Qualifications & Experience：

- Bachelor’s degree in Marketing, Business Administration, or a related field.

- Minimum of 8-10 years of marketing experience, preferably in the sanitaryware, construction, or luxury goods sectors.

- Proven experience in brand management, digital marketing, and campaign execution.

- Strong understanding of European and global market dynamics.

- Proficiency in digital marketing tools, CRM systems, and analytics software.

- Exceptional communication, presentation, and interpersonal skills.

- Ability to manage multiple projects and meet tight deadlines.

- Creative mindset with a data-driven approach to decision-making.

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