Sympathy

What will you do if you hear a piece of negative news from your friend? How will you react? What emotion will you express? Nowadays, people are more indifferent towards sad stories. They tend to skip the topic when people hear negative news. Instead, they love positive and successful stories.

Graham Bodie, a professor of integrated marketing communication, told us that people crave to be understood while sharing their stories. We seek true friends, not business partners. We feel lonely because we cannot share our sorrow with others or we are misunderstood.