Sales Training Weekly: Building Belief is The Key to Sales Success

Working in sales is never easy. Constant rejection and unrecognized effort can lead many to lose confidence in their company, their products, and even themselves. Some may even begin to question whether they are truly suited for this industry. However, have you ever noticed that the most successful salespeople are not necessarily the most talented? Instead, they are the ones with the strongest belief in what they do.

Ask yourself this question: “What is my core belief?” The answer will help you understand why some deals are closed successfully while others fall through. Top sales professionals are driven by unwavering conviction, and it is this belief that determines their performance and enables them to turn setbacks into opportunities.

To excel in sales, you must fully believe in the following principles:

1. Believe that your company is the best.
2. Believe that your products and services are superior.
3. Believe that you can help customers see the unique value you offer compared to competitors.
4. Believe that customers will genuinely benefit from purchasing your products and services.
5. Believe in your abilities and expertise.

Some may think that this mindset is overly optimistic or even blind faith, but in my experience, those who possess these beliefs tend to achieve success more easily. If you find that you don’t have the confidence to believe in your current job, it may be worth considering a position where you can develop a stronger sense of belief rather than wasting valuable time.

Without a firm belief in your company and products, negative thoughts can quickly take hold, such as:

1. Thinking that your products are overpriced and difficult to sell.
2. Assuming that competitors have more knowledge and insights than you do.
3. Believing that customers only care about price, and the cheapest option always wins.
4. Convincing yourself that competitors are stronger, makes it impossible to compete.
5. Expecting to lose a deal before even trying.

I recall when I first entered the industry, I accompanied my sales manager to a client meeting. Before even starting the discussion, he said, “Our product isn’t as good as others, and our after-sales support is weaker. We’re going to lose this deal to Company A. We’re just here to participate.” I was shocked — how could someone with such a mindset lead a sales team? The very next day, I applied for a position at Company A, and it was only after joining them that I realized their success as a market leader was not just due to their products, but also their strong belief in their brand.

Many salespeople complain that their products are ordinary or that their company lacks resources. However, the truth is that there is no such thing as an unsellable product — only a failure to find the right customers. Identifying and reaching the right audience is the fundamental responsibility of a sales professional, and it is not something to be avoided.

Your belief directly influences your sales performance. When you genuinely believe in yourself, your company, and your products, your customers will sense that confidence. When they feel your passion and conviction, they will naturally become loyal supporters of your brand.

I have worked at two companies whose visions left a lasting impression on me: “A Promise for Life” and “Changing Lives Through Better Smiles.” Back then, I truly embraced these visions, facing each day’s challenges with a strong sense of purpose. This belief gave me the motivation to push forward and succeed.

When you truly believe in your company, your products, and your ability to create value for customers, congratulate that you are already on the path to success.

17/3/2025–23/3/2025