Sales Training Weekly: Building Customer Trust
Trust is the cornerstone of success. Whether in our personal lives or professional environments, people are naturally drawn to those they find trustworthy. Trust provides a sense of security — it allows individuals to lower their guard and feel safe from deception or disappointment. This is especially true in sales: customers will not place an order with someone they don’t trust, regardless of how outstanding the product is or how attractive the price may be. So, the key question is — do your customers see you as trustworthy?
