Branding Design - Likki

Introduction

The name 'Likki' (歷奇) comes from Cantonese, where it resonates with the spirit of 'adventure' when spoken aloud. Based in Hong Kong, Likki is an outdoor equipment brand that embodies the essence of exploration and the freedom of van life.

It engages people who share the passion for discovery and the spirit of van-life who find inspiration in every corner of the world. With 'Adventure - Exploration - Free Will' as its motto, Likki champions the belief that life itself is the ultimate adventure.

Rooted in the idea that everyone should step beyond the familiar and embrace the unknown, Likki serves as a reminder that the world is vast and full of stories waiting to be discovered.