WORLD FIRST HOLDINGS a renowned fashion retail company that owns the franchise rights of over 30 top international brands, with an unrivaled distribution network that includes over 250 directly operated stores and a talent force of over 1500 throughout Hong Kong, Macau, and Mainland China. We began as a wholesale apparel business in the 1980s. With more than 30 years of experience in the fashion industry, we have developed a proven track record in our strong management skills, the quality of our brands and stores, and our rapid rate of expansion. The accumulated intelligence and experience bring us to the chance of cooperation as the franchisee with the European first line and designer fashion brands. In recent years, our Group also expanded the marketing segmentation by diversifying the retail business to Food delight, Beauty, Luggage and Fashion outlet areas.