Sales Training Weekly: Unlocking the Possibilities of Artificial Intelligence | 士丹利周

How can AI enhance our work in the field of sales? How can you elevate the performance of your sales team? And how can we overcome the limitations of traditional sales training?

As we step into 2025, I remain deeply convinced of the transformative potential of artificial intelligence (AI). The pace of innovation is accelerating, and AI is becoming increasingly integral to how we work. But how exactly can AI enhance our daily operations — particularly in the field of sales, my area of expertise?

The sales team serves as the frontline of any company, acting as a vital bridge between the organization and its clients. Outstanding sales professionals not only represent the company in front of customers but also convey invaluable customer insights back to internal teams. A top-performing salesperson can open doors to unlimited business opportunities. However, no one is born a sales genius — success in sales requires continuous learning and deliberate practice.

Currently, many companies still rely on informal knowledge transfer from sales managers to their teams. These managers are often promoted from within, based on their past sales performance, but they may lack formal training in leadership and coaching. Strong individual performance does not necessarily equate to the ability to develop others. I have observed managers who overly depend on personal connections and yet lack foundational sales skills themselves, making it difficult for them to effectively guide their teams.

While some large organizations are willing to invest in structured sales training departments, offering systematic programs for both managers and frontline staff, such resources are often out of reach for small and medium-sized businesses. As a result, many still rely heavily on experiential hand-me-downs from veteran sales managers. This approach lacks consistency and scalability. Consequently, when salespeople face underperformance without proper guidance, they can quickly become demoralized and eventually leave the organization — costing the company valuable talent.

As a professional sales trainer, I firmly believe that AI can help close this gap. By leveraging AI technologies, companies can deliver more cost-effective, efficient, and scalable training solutions. Professional-grade sales training is no longer the exclusive privilege of large enterprises. Even small agencies, clinics, law firms, and accounting practices can now benefit from AI-driven learning tools and resources.

Data consistently shows that well-trained sales teams contribute to increased customer satisfaction and loyalty, lower turnover rates, and stronger revenue growth. These insights reaffirm the critical importance of continuous development and structured training for sales professionals.

I took the opportunity to create a virtual version of myself using AI. I spent two weeks transforming my previously published articles into video content and launched a new YouTube channel titled “Sales Training Weekly”.

Through data analysis, I discovered that YouTube videos significantly outperform written content in terms of reach and engagement. Video allows for more effective communication with a broader audience. While my AI-driven avatar is still a work in progress, I am actively training and refining it, with confidence that it will continue to improve over time.

Looking ahead, I plan to introduce more sales training modules on my YouTube channel to support professionals in the industry — helping them refresh and deepen their knowledge and skills.

To all business leaders: if you are looking to elevate the quality of your sales team, improve performance, and enhance customer satisfaction, I invite you to connect with me. I would be happy to conduct a detailed analysis of your current sales operations and design a customized, professional training program tailored to your organization’s needs. Thank you.

7/4/2025–13/4/2025